Explainer Videos

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Explainer Videos fast facts:

Users remember 58% more by watching video vs. just reading alone.
A video in Google’s index is 53 times more likely to appear on the first page search results.
More than 70 percent of businesses reported budget increases for online video on 2013, up 6 points from 2012.
82% of B-2-B marketers stated that online video marketing has had a positive impact on their business last year.
Nearly 60% of C-level executives said they would watch video previous to reading text on the same website.
Consumers who watch product videos are 85% more likely to buy products vs. those who don’t.
66% of consumers will watch a product video two or more times.
When a marketing or explainer video is included in an email, the click-through rate increases by 200%-300%.
60% of all web traffic comes from online videos.
73% of online retailers display videos on their websites.
After Google, Youtube is the world’s second largest search engine serving billions of views daily.

Sources: comScore, eMarketer.com, Forbest, Internet Retailer, Forrester. Video Marketing Council and Ad-Ology

Why Does Online Video For Business Work?

Customers report back 100%, 200% and even 300% in increased enquiries directly as a result of the web video productions. The reason online videos improve conversions so dramatically is simple: a website video is more compelling, more immediate, and less demanding than traditional web pages. These days we’re all too busy to get a good night’s sleep, let alone spend unnecessary time searching a web page for information.

A web video production presents your key proposition in seconds, saving your visitors precious time. It stands to reason that this format gets better results. It’s short. It’s sharp. It’s simple.

Corporate Web Video Production Applications

Web videos have become a crucial part of the online marketing activity. They are being used to market, to sell, to explain the detail of products and services and to provide customer service, help, advice and guidance. The applications, uses and services for professional website video productions are wide and varied.

• High Impact Sales Conversion Marketing Videos
• Custom Corporate Video Presentations
• Product Driven Features & Benefits Video
• Product, Service & Application Tutorials
• Sales Lead Generation Videos
• Web traffic generation Videos
• Website Visitor Welcome Videos
• Client Testimonials
• Internal On Site Business Communications
• Customer Service Call Rate Reduction Videos

ONLINE VIDEO KEY FACTS

· Online video viewing jumped 34% in 2008

· 77% of Internet users had viewed online videos

· 12.7 billion online videos viewed in November 08

· 100 million video viewed every day on You Tube

· Average viewer watches 273 minutes of video

· Video Ads to grow by 45% in 2009

The majority of people will choose to watch a video over reading text.

Online video and video advertising is the fastest growing advertising medium in the world. Businesses are quickly realizing that professional, high-quality online video is becoming the superior choice when communicating information, as it engages customers visually and emotionally.

Facts about Online Video

3 out of 4 Internet users now watch video online.

Online video is 4 times more effective than printed media. Given that 80% of the information we recall is visual, no wonder consumer researches have proven audiovisual materials to be so successful in getting messages across to clients and customers.

Achieve top Search Engine Rankings (get a higher page result ranking on Google and Yahoo)

Drive more traffic from the search engines and Social Media site

Online video encourages visitors to stay on a website up to 3 times longer than the average browsing time, giving a business more opportunity to convince customers and convert sales.

Reach out to potential clients in an ingenious, interesting wa

Using Online Video has never been easier. Hosting sites such as YouTube and Google Video provide free embedding services and videos can be uploaded and playing on business website in under 10 minutes.

Reduce advertising costs and increase profits

Attract more customers

Online Video allows businesses to track the number of views a video gets, the viewing audience demographics and how many visits their business website receives for a particular video. Access to such statics allows businesses to change and tailor their strategies in immediate response to their market. In contrast, it is also impossible to measure how many people see and respond to traditional advertising.

Impart valuable information to potential clients, which will give them a reason to contact YOU!

Enable potential clients to have a “peek” inside your organization to help them decide if they want to do business with you.

High Speed Broadband now allows anyone to stream and view Online Video in real time. This accessibility has made the Online Video a powerful marketing tool which all companies now need to seriously consider.

Instantly generate prospects interest

Get discovered by mavens in your industry – authority bloggers and journalists

Far more information can be conveyed by means of Online Video than web text allowing complex messages to be communicated in a far superior way. If a static picture paints a thousands words, think how many words a moving image is worth.

Multiply the exposure of your products and services

Get your marketing messages global

Online video can be viewed 24 hours a day, 365 days a year, anywhere in the World - For Free!!! It doesn't cost a single penny to upload your video, keep it embedded on your site and/or social video networks like YouTube, Google video, AOL video and showcase your company to the world, meeting the demands and financial constraints of smaller businesses.

Substantially Increase e-commerce sales

Differentiate yourself amongst your competitors

Online Video combines the branding power of traditional broadcast advertising with the direct response power of the Web.

Make a unique, powerful and lasting first impression

Put “new life” into exiting products or services

Watching Online Video is enjoyable and engaging and potential clients will be more receptive to what you are selling.

Whether you are an international company or a small local business, the benefits of Online Video to profile and market your business is an essential element for success.

Effective Business communication is vital for any company, and with e-commerce extending the territory of many businesses and the mass increasing of Online Video consumption, advertising a company’s products and services online has never been more crucial.

High-quality, professionally produced video is essential because web-savvy audiences now have a huge amount of content providers to turn to. Poor quality videos not only guarantees that most people won't watch, but it also ensures that most viewers will take away a negative impression of your business.

The Internet has opened up huge new possibilities for business to deliver messages straight to their target costumers and by placing an Online Video on your website you are immediately capable of reaching this massive audience.

For companies large and small online video is an ideal solution and proves an extremely cost effective method of advertising.