Explainer Videos

Air Traffic Management System

Explainer Videos fast facts:

Users remember 58% more by watching video vs. just reading alone.
A video in Google’s index is 53 times more likely to appear on the first page search results.
More than 70 percent of businesses reported budget increases for online video on 2013, up 6 points from 2012.
82% of B-2-B marketers stated that online video marketing has had a positive impact on their business last year.
Nearly 60% of C-level executives said they would watch video previous to reading text on the same website.
Consumers who watch product videos are 85% more likely to buy products vs. those who don’t.
66% of consumers will watch a product video two or more times.
When a marketing or explainer video is included in an email, the click-through rate increases by 200%-300%.
60% of all web traffic comes from online videos.
73% of online retailers display videos on their websites.
After Google, Youtube is the world’s second largest search engine serving billions of views daily.

Sources: comScore, eMarketer.com, Forbest, Internet Retailer, Forrester. Video Marketing Council and Ad-Ology

Why Does Online Video For Business Work?

Customers report back 100%, 200% and even 300% in increased enquiries directly as a result of the web video productions. The reason online videos improve conversions so dramatically is simple: a website video is more compelling, more immediate, and less demanding than traditional web pages. These days we’re all too busy to get a good night’s sleep, let alone spend unnecessary time searching a web page for information.

A web video production presents your key proposition in seconds, saving your visitors precious time. It stands to reason that this format gets better results. It’s short. It’s sharp. It’s simple.

Corporate Web Video Production Applications

Web videos have become a crucial part of the online marketing activity. They are being used to market, to sell, to explain the detail of products and services and to provide customer service, help, advice and guidance. The applications, uses and services for professional website video productions are wide and varied.

• High Impact Sales Conversion Marketing Videos
• Custom Corporate Video Presentations
• Product Driven Features & Benefits Video
• Product, Service & Application Tutorials
• Sales Lead Generation Videos
• Web traffic generation Videos
• Website Visitor Welcome Videos
• Client Testimonials
• Internal On Site Business Communications
• Customer Service Call Rate Reduction Videos

ONLINE VIDEO KEY FACTS

· Online video viewing jumped 34% in 2008

· 77% of Internet users had viewed online videos

· 12.7 billion online videos viewed in November 08

· 100 million video viewed every day on You Tube

· Average viewer watches 273 minutes of video

· Video Ads to grow by 45% in 2009

The majority of people will choose to watch a video over reading text.

Online video and video advertising is the fastest growing advertising medium in the world. Businesses are quickly realizing that professional, high-quality online video is becoming the superior choice when communicating information, as it engages customers visually and emotionally.

Facts about Online Video

3 out of 4 Internet users now watch video online.

Online video is 4 times more effective than printed media. Given that 80% of the information we recall is visual, no wonder consumer researches have proven audiovisual materials to be so successful in getting messages across to clients and customers.

Achieve top Search Engine Rankings (get a higher page result ranking on Google and Yahoo)

Drive more traffic from the search engines and Social Media site

Online video encourages visitors to stay on a website up to 3 times longer than the average browsing time, giving a business more opportunity to convince customers and convert sales.

Reach out to potential clients in an ingenious, interesting wa

Using Online Video has never been easier. Hosting sites such as YouTube and Google Video provide free embedding services and videos can be uploaded and playing on business website in under 10 minutes.

Reduce advertising costs and increase profits

Attract more customers

Online Video allows businesses to track the number of views a video gets, the viewing audience demographics and how many visits their business website receives for a particular video. Access to such statics allows businesses to change and tailor their strategies in immediate response to their market. In contrast, it is also impossible to measure how many people see and respond to traditional advertising.

Impart valuable information to potential clients, which will give them a reason to contact YOU!

Enable potential clients to have a “peek” inside your organization to help them decide if they want to do business with you.

High Speed Broadband now allows anyone to stream and view Online Video in real time. This accessibility has made the Online Video a powerful marketing tool which all companies now need to seriously consider.

Instantly generate prospects interest

Get discovered by mavens in your industry – authority bloggers and journalists

Far more information can be conveyed by means of Online Video than web text allowing complex messages to be communicated in a far superior way. If a static picture paints a thousands words, think how many words a moving image is worth.

Multiply the exposure of your products and services

Get your marketing messages global

Online video can be viewed 24 hours a day, 365 days a year, anywhere in the World - For Free!!! It doesn't cost a single penny to upload your video, keep it embedded on your site and/or social video networks like YouTube, Google video, AOL video and showcase your company to the world, meeting the demands and financial constraints of smaller businesses.

Substantially Increase e-commerce sales

Differentiate yourself amongst your competitors

Online Video combines the branding power of traditional broadcast advertising with the direct response power of the Web.

Make a unique, powerful and lasting first impression

Put “new life” into exiting products or services

Watching Online Video is enjoyable and engaging and potential clients will be more receptive to what you are selling.

Whether you are an international company or a small local business, the benefits of Online Video to profile and market your business is an essential element for success.

Effective Business communication is vital for any company, and with e-commerce extending the territory of many businesses and the mass increasing of Online Video consumption, advertising a company’s products and services online has never been more crucial.

High-quality, professionally produced video is essential because web-savvy audiences now have a huge amount of content providers to turn to. Poor quality videos not only guarantees that most people won't watch, but it also ensures that most viewers will take away a negative impression of your business.

The Internet has opened up huge new possibilities for business to deliver messages straight to their target costumers and by placing an Online Video on your website you are immediately capable of reaching this massive audience.

For companies large and small online video is an ideal solution and proves an extremely cost effective method of advertising.

Highlights from Cisco’s 2009-2014 networking index:

Highlights from Cisco’s 2009-2014 networking index:

By the end of 2010 internet video is almost 40% of global internet traffic (excluding video content transferred over P2P). The number is estimated to 57% by 2014

Global Internet video traffic will surpass global peer-to-peer (P2P) traffic. For the first time since 2000, P2P traffic will not be the largest Internet traffic type in 2010.

The sum of all forms of video (TV, video on demand, Internet, and P2P) will exceed 91 percent of global consumer traffic by 2014.

By 2014, 3D and HD Internet video will comprise 46 percent of consumer Internet video traffic (increase 23-fold between 2009 and 2014)

Almost 66 percent of the world’s mobile data traffic will be video by 2014. Mobile video will grow at a CAGR of 131 percent between 2009 and 2014. Mobile video has the highest growth rate of any application category measured within the mobile data portion of the Cisco VNI Forecast at this time.

MLM Web Video

How to sell soap - VIRAL VIDEOS

Video Marketing Tips

How to reach prospective customers with video marketing

Video communication is an efficient means of reaching prospective customers, of promoting the presentation of your products or services. The use of videos on the Internet brings numerous advantages. It is a great solution with great impact on the visitor. It combines the advantages of "classic" TV advertising with the Internet's most important characteristic, interactivity.

The ad becomes thus more attractive to the Web surfer, who becomes more receptive to what you have to offer. Online marketing is therefore more cost effective than regular TV ads, simply because, on the one hand, it's less expensive to produce and disseminate, and on the other hand, it makes customer targeting a lot easier too.

A Definition

If we were to define the online video marketing concept, it would be as a marketing strategy used by companies in order to promote products and services, by making use of short, catchy, informative videos, with the purpose of inducing awareness to the prospective customers about the promoted products/services and enticing them into purchasing the above-mentioned products/services.

Characteristics of Online Video Marketing

It is common knowledge that nowadays people enjoy more to watch a screen (be it a TV's or a PC's) than reading. Information is delivered at a higher rate via images than through text.

The main advantage that Internet marketing videos have over the traditional, text format approach is that videos can get to the point much faster and waste less of the precious time of prospective customers. Instead of having the Web users go over some pages of text, trying to figure out the message that you're actually trying to convey, you can deliver the same message in a small percentage of that time in a more attractive and inciting manner.

When to Use Video

Marketing videos can be used when a company decides to promote, a bit more aggressively (in the good way), one or more of its products/services. They can help reach the prospects better, on a well-trodden path, that of visual advertising, laid before them by television. Given that more and more people nowadays turn to Internet in search of information, served hot and fast, Internet marketing videos come naturally to supplement the Web user's need for new, for useful, for sensational.

Advantages of Video Advertising

If you decide to use video in your marketing campaigns, it's a very good option. It is catchier than other types of advertising. It captures the Web user's attention easier and transports your message to prospects much faster than simple text.

A video ad can contain a demonstration of a product's use and usability. Add to that a human face and a very pleasant voice (or even a well harmonized combination of a woman's voice with a man's), and you can have your prospects wrapper around your finger. By using these techniques, the prospective customer can relate more to your company and to what you're promoting.

A Few Tips

It is important not just to take the video you made and put it in a video directory and just sit back and wait for it to bring you loads of prospects. The road to a nice result is similar to the regular Search Engine Optimization way. Bear in mind that videos are a gourmet dish for search engines, so it's best that you take some time and prepare it accordingly. Use the right ingredients, so to speak.

Today's technology offers you many opportunities to track traffic and analyze results. Take your time and make an effort (which will be rewarded in the end) to measure the impact that your videos have had on the prospects and to measure their performance. Search for tools that can tell you how much of your video was played before the visitor closed it, how many prospects actually decided to pay your site a visit after watching your video add on a different website, how many of these visits converted into sales, and so on.

Just because you have invested some time and effort in one or several videos, it doesn't mean that you should leave out content. It's still an important part of your business. Offer your visitors enough information on the site. Remember that marketing videos are meant to promote your business, to inspire Web surfers to visit your site and, luckily, convert into sales.

Many experts advise to use the videos on the first page. It's like handing out your business card. The first page recommends you, and we all know that first impression counts. Don't tuck your marketing video away, on some page that a visitor might not even get to. Make it visible. Anyway, give your site visitors the opportunity to skip your video. Maybe they're not in the mood for watching it, and the last thing you want is an annoyed visitor.

Optimizing Videos for Search Engines

Optimize not only for video search engines, but also for content search engines. A good approach would be to use meta tags for the content (text) of the page where your video is placed.

• Give relevant names to your videos. It's highly improbable that your video will show up in the SERPs if it is called "12032002.mov" rather than "XYZ- antivirus-demo.mov".

• Use keywords in the video titles and their descriptions. Video search engines will find it much easier to index your video files and link it to your web pages.

• Use anchor text if you link to the video from other pages of your Web site.

• Make sure the video files you submit have the proper extension.

• Make it short. Say in 2 minutes what would take a normal person 10 minutes to read on paper (or on a Web page).

• SEO professionals recommend creating separate video site maps, which can be submitted to video and content search engines alike. Both kinds of SEs will index these site maps.

• Remember to include RSS feeds. Metadata can be inserted here.

• Research, measure, test, report and optimize.

Promoting a Video

The keyword for the success of any online marketing video is "submitting". The best choices are video hosting sites like YouTube , Yahoo! Videos , or Google Videos . The main advantages are that your videos will be hosted for free and they will not take up any of your site's bandwidth.

Share your videos. If you really want to make yourself known, allow users to be able to link to your videos. Viral marketing videos are the best way to make companies (and, subsequently, their products/services) known across quite vast Internet user communities. They carry a company's name across the Web at far greater speeds than any other marketing tool in existence.

Don't forget to add such phrases as "Tell a friend" or "Visit our Web site" at the end of your video.

Conclusions

Use online marketing video to supplement the "traditional" TV ad campaign. Online and broadcast go hand in hand, they don't exclude one another. Online marketing videos give you the opportunity to communicate important messages to people more accurately and efficiently than ever. Use videos to differentiate your business from your competitors', to make yourself known and stand out of the crowd.

The Internet marketing videos must be short enough no to get Web users bored and drive them away from your site. Video ads on the Web must be significantly shorter than those usually seen on TV. Web users don't like to waste time, and they are fed up with never-ending ads.

IF you want to learn more on video marketing or web video production, you can contact me directly at ed@edman.tv or visit my website www.edman.tv

The Journey to Comfort (Viral video)

FIFA Street 3 Viral Video: 7,400.000 views

Viral Video from EDUARDO MANRIQUE on Vimeo.

Study Case available upon request: info@edman.tv

FIFA Street 3 Viral Video

In January 2008, EA Games launched a viral campaign to promote the new game FIFA Street 3.

The result:
Client: EA Games
Launched: January 2008
Markets: UK and DK
Total views:7,400,000

I can help you to significantly grow your business globally with a professionally produced video. That's what I do.

I’m a freelance producer and director specializing in Internet/viral videos. For the last 25 years I've worked in the U.S. and Latin America for production companies, advertising agencies, TV networks and corporate clients directly.

I can help you produce an engaging, professional HD digital video Ad from just $800.

Satisfied clients range in size and mission, from blue chip corporations like InterContinental Hotels and Resorts, AMD and the business opportunities industry, among others. Check these projects at http://vimeo.com/edmantv/videos

Visual Effects: A great way to capture viewers' attention! ed@edman.tv

Motion Graphics Reel from EDUARDO MANRIQUE on Vimeo.

Content and Production - (.5C)

We know now that 50% of creating a great viral video is about content and production. The goal in this stage is to create something remarkable, literally, something that causes people to remark - and in doing so to effectively convey your message. We’ve noticed that certain categories tend to garner the interest of large audiences. Regardless of your message, utilizing a proven content category to package your message is a good way to spread your message wide and far. The remarkable comes in many shapes and sizes:

Humor - everyone loves a laugh, but many of us like to make others laugh as well; this is what makes comedic videos so viral.

Avant-garde videos - videos that push the boundaries of what is acceptable can be incredibly viral - especially since this content never makes it to network TV. But be careful not to damage your brand and to obey by the terms and conditions of the respective video-sharing sites.

Talent - true talent is rare and fascinating. If you can showcase true talent people will forward your video.

Celebrities - we are fascinated with celebrities, and any videos featuring a celebrity are very viral, in part because there are hundreds of websites that follow celebrities and will embed these videos. Beyond virality, celebrities endorsements have a powerful influence on decision making.

Kitsch - don’t kill the messenger, but a remarkable number of the most popular videos we are tracking also contain one or more of the following qualities:

Special effects - the Ray Ban sunglass catching video is a great example. In general, any video that generates debate generates viewers

Animal/pet tricks - man is drawn to animals just as he is to fire… it’s hard to explain, but it seems to have to do with primitive wiring in the brain

Cute kids - one of the draws of online video is that real people capture real moments, and nothing is as straightforward as a child just being herself

Repetitive, catchy music - certainly not a new concept, but with infinite channels come many more opportunities to put up the experimental jingle

Physical injury - thank goodness it’s not me!

Pranks - thank goodness it’s not me!

Spoofs - ride the coattails of the tried and true

And of course, sex always sells

The trick, as with any marketing effort, is to both be remarkable AND communicate your message. Use the right package to make your video a hit, but don’t create a vehicle without passengers. Make sure the content is doing what it supposed to do.
In the online video community, discussions around production are typically in reference to video quality - as it relates to camera, sound, compression, and editing. Some believe that higher production quality is an important component in gaining popularity for ones online videos, while others believe that the popularity of the medium is authenticity, and that lower quality video has a genuine nature that gets lost with higher quality. Given the plethora of widely seen videos over the internet, this concept of quality hasn’t seemed to correlate with audience size or popularity. One thing is for certain: high quality human components of production, such as shooting and editing, make any video more watchable. Paying attention to lighting, framing the shot, and crisp editing is not only more pleasant, it’s often required to make the picture viewable in a small window and on sites with file size restrictions.

Bottom line: choose production components that fit with your message, content, and intended audience.

The Secret Formula

Like everything else, there is no "free lunch" - the video-sharing sites don’t charge to host your content, but getting your target audience to watch and forward your video is no easy feat. That’s where we come in. Since we are tracking videos across the major video-sharing and social networking sites, we know a thing or two about what works and what doesn’t.

"Secret Formula" - .5C + 15.M + .20T + .15P = Success

Alright, we admit that an exact formula may be a bit over simplistic, but when it comes to deciding how to allocate time and resources on a video intended on marketing something virally, the weighting of these four components should follow closely to something like this: That’s it. Write down the formula above on a cocktail napkin and you have the code cracker for getting people to watch and forward your video. The formula above says that creating a video is a weighted function of four components:
50% C = Content and Production - this is storyline, style lightning, production, etc.
15% M = Metadata - the text title, keywords, descriptions, and categories that help people find your video
20% T = Thumbnail - the packaging which draws people in when displayed on the page
15% P = promotion - just good old fashioned marketing
These aspects help communicate your message far and wide in a way that makes an emotional connection with the viewers in a way that motivates them to pass it along to others.

Demo Reel from EDUARDO MANRIQUE on Vimeo.

Why should Video Marketing be included in your marketing mix?

Online video is one of the best venues to engage an audience - don’t even think about excluding it! This new medium allows the video creator to communicate a message on multiple levels - via visual imagery, the spoken word, music and visual text. It may sound like a commercial for a Montessori school - but this is the way people learn, and consequently, the way legendary brands are created. As a case in point, think of traditional internet marketing; when was the last time that a paid search listing or banner ad raised your blood pressure or induced you to forward something to a friend? Get the point?

With online video you can also reach a huge audience for a minimal investment, thus the ROI of online video marketing can be astounding. Consider that according to the Interactive Advertising Bureau; more than 50% of the US population will watch video online next year. That’s 155.2 million people, and we’re just talking the US! Increasingly, people are watching a lot of video as well. According to comScore, Americans watched 9 billion online videos just in the month of July.