Explainer Videos fast facts:

Users remember 58% more by watching video vs. just reading alone.
A video in Google’s index is 53 times more likely to appear on the first page search results.
More than 70 percent of businesses reported budget increases for online video on 2013, up 6 points from 2012.
82% of B-2-B marketers stated that online video marketing has had a positive impact on their business last year.
Nearly 60% of C-level executives said they would watch video previous to reading text on the same website.
Consumers who watch product videos are 85% more likely to buy products vs. those who don’t.
66% of consumers will watch a product video two or more times.
When a marketing or explainer video is included in an email, the click-through rate increases by 200%-300%.
60% of all web traffic comes from online videos.
73% of online retailers display videos on their websites.
After Google, Youtube is the world’s second largest search engine serving billions of views daily.

Sources: comScore, eMarketer.com, Forbest, Internet Retailer, Forrester. Video Marketing Council and Ad-Ology